Founding, Award Winning BCorp



Shoremount is a Founding Member of the
UK B Corporation Community.

Other BCorps include Patagonia, Innocent, Danone, Ben & Jerry’s, Eileen Fisher, Natura, Plum Organics, Hootsuite, Method, Leap etc

The arrival and growth of B Corps is a watershed moment for business. B Corps are a needed reboot for capitalism for the modern age.
— Harvard Business Review
[BCorps]: 20 moments from the past 20 years that moved the whole world forward.
— Fast Company

Award winning

“Best For The World - Changemaker”

Shoremount is an honouree on the 2018 BCorp “Best For The World” list, alongside only 8 other UK BCorp's and 22 across Europe.


Rooted in empathy and partnership

Everyone wants to contribute. Trust them. Leaders are everywhere. Find them. Some people are on a mission. Celebrate them. Others wish things were different. Listen to them. Everybody matters. Show them. We don’t just need a new guide to leading in times of change or adversity. We need a complete rethink, a revolution.
— Chapman, CEO Barry-Wehmiller

Our Purpose

To restore joy, meaning and freedom to every workplace.

Our Belief

Human nature seeks meaning, belonging and self expression.
Human endeavour is enriched as an act of love, identity and beauty.
Organisations yield new life and prosperity if they honour these truths.

Our Offering

More success and opportunity comes to companies that free the power and purpose of their employees and customers.
We make this a meaningful reality through user-friendly resources and creative conversations you can start benefiting from today.


A lifetime of contribution

IMG-20180913-WA0004_2 (1).jpg
IMG-20180913-WA0004_2 (1).jpg

John Featherby

Shoremount was started by John Featherby in 2010, combining his personal and professional experience to help organisations fulfil their whole potential.

Born into a family that were investors and pioneers in the current social impact and “business as a force for good” movements during the 80s/90s/00s, John has spent a lifetime around, and contributing to, conversations of change, including:

  • Executives wanting to reimagine the workplace

  • Landed wealth exploring faith and stewardship

  • Public figures needing support with no agenda

  • Change movements wanting to broaden their network

  • Management looking to integrate purpose and impact

John is Senior Advisor to Blueprint for Better Business, engaging global corporates with purpose. He sits on the Investment Committee for Resonance’s multi-award winning, £190M social impact funds. Prior to Shoremount, John was in real estate and corporate finance.

John is married to Beth and is father to Frederick, Charles, Wilbur and Felicity. He lives in Harpenden, works in London, holidays in Cornwall.

He is passionate about our need to reconnect with the land: to rewild both our landscapes and ourselves.